Hello, Tribe Architects!
This is Razvan Popescu, your guide on this journey of blending family life and entrepreneurship. Welcome to another episode of The Tribe Architect Podcast. This time, we’re diving into the world of purpose-driven entrepreneurship with none other than Lauren Gaggioli.
Lauren is a digital entrepreneur, SEO & organic marketing expert, online course creator, and a homeschooling mom of two. She’s not just an entrepreneur but a beacon of inspiration, guiding others towards purposeful entrepreneurship. Let’s unpack her journey!
Discovering the ‘Big Why’ in Entrepreneurship
Lauren’s entrepreneurial journey started in 2009 with an in-home tutoring service for ACT & SAT prep students. By 2014, she had taken this business online. But it wasn’t all smooth sailing. Lauren found herself entangled in “Entrepreneurial Enmeshment,” where her self-worth fluctuated with her business’s P&L.
Sounds familiar, right? If you’ve ever felt like you’re stealing time from your family when working or vice versa, that’s enmeshment. Lauren discovered that the antidote to this enmeshment was defining a broader, expansive personal purpose. This not only empowered her as an entrepreneur but also grounded her as a parent. And she’s passionate about helping others do the same through her online course, Big Why Life.
Harnessing the Power of SEO and Organic Content Marketing
In our chat, Lauren shared her passion for SEO and organic content marketing. While social media can provide those quick dopamine hits, Lauren argues that we shouldn’t underestimate the power of Google. It’s a massive search engine whose job is to match us with people who need our services.
So, is blogging dead? Not at all! It’s one powerful way to leverage SEO and organic content marketing. Lauren even shared some practical strategies for solopreneurs to leverage SEO on a smaller scale.
Living a Life of Purpose
Lauren’s journey is a testament to the power of living a life of purpose. She developed “Big Why Life” to help individuals discover and define their purpose. This involves articulating core values and life vision to align goals with purpose, creating a touchstone statement to ensure you’re living your purpose each day, and talking about your life and why you’re driven to do what you do.
Want to learn more from Lauren? Visit her website laurengaggioli.com, where you’ll find her courses and resources on SEO and organic marketing. You can also check out her Instagram for insights on organic marketing and her experiences as a family entrepreneur.
Join us in embracing a life of purpose and harnessing the power of SEO and organic content marketing! As always, keep building, keep growing, and most importantly, keep architecting your tribe. Until next time, Tribe Architects!
And that’s it for today, folks! Remember, every journey starts with passion, but it’s purpose that keeps us going. So, go ahead, discover your ‘Big Why,’ and let’s continue building our tribes together!
